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Product management /

Lawley , Brian ,

Product management / by Brian Lawley and Pamela Schure - First edition - Hoboken , NJ : John Wiley and Sons , 2017 - xiii , 366 pages : illustrations ; 23 cm - For dummies . - For dummies .

Includes index

Getting started with product management -- Discovering, evaluating, and planning for great products and services -- Building and maximizing product success: from development to retirement -- Becoming a phenomenal product manager

ISBN: 9781119264026 1119264022

LCCN: 2016962002

Subjects--Topical Terms:
Product management
Marketing
New products
Marketing--Management

LC Class. No.: HF5415.15 / .L39 2017

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