Principles of Logo Design : A practical guide to creating effective signs, symbols, and icons \
Bokhua , George ,
Principles of Logo Design : A practical guide to creating effective signs, symbols, and icons \ by George Bokhua - Beverly, MA : Rockport Publishers , 2022 - 223 pages : illustrations (some colour) ; 26 cm
Includes index
Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated - a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes
9780760376515
--Design
Branding (Marketing)
NC1002.L63 / B65 2022
Principles of Logo Design : A practical guide to creating effective signs, symbols, and icons \ by George Bokhua - Beverly, MA : Rockport Publishers , 2022 - 223 pages : illustrations (some colour) ; 26 cm
Includes index
Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated - a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes
9780760376515
--Design
Branding (Marketing)
NC1002.L63 / B65 2022