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Marketing Essentials /

Dibb , Sally

Marketing Essentials / Sally Dibb and Lyndon Simkin - London : Cengage , 2009 - 457 pages ; 24cm

Includes bibliographical references and index

ISBN: 9781408011508

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .D53 2009

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Marketing Essentials /