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The Future Of Design : Global Product Innovation In A Complex World /

Justice , Lorraine , 1955 -

The Future Of Design : Global Product Innovation In A Complex World / by Lorraine Justice - Boston , MA : Nicholas Brealey Publishing , an imprint of John Murray Press , 2019 - 145 Pages ; 30 cm

Includes bibliographic references and index

What will make a global product successful -- Impacts on a product success or failure -- The design process, design thinking, and innovation -- Attributes of great product design -- Spaces for innovation -- Supporting design teams -- How to evaluate product concepts -- Growing a global product -- Summaries and conclusions: reasoning with insights.

"Author Lorraine Justice, an internationally-recognized product design expert and consultant to companies like Microsoft, Disney and Levis, shares the ten global factors that directly impact product design success or failure. When these factors are combined or lacking, they have a direct impact on a product's ability to delight consumers and catch on, or rankle them and fizzle out"--

9781473684690 (ebook) 9781473684683

2018060744


Product design
New products--Management
Design and technology
Globalization

TS171 / .J87 2019

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