Marketing Research : An Applied Orientation /
Malhotra , Naresh K.
Marketing Research : An Applied Orientation / Naresh K. Malhotra - Seventh edition - Malaysia : Pearson , 2020 - 888 pages ; 24 cm
Includes index.
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry
1292265639 9781292265636
Marketing research
HF5415.2 / .M35 2020
Marketing Research : An Applied Orientation / Naresh K. Malhotra - Seventh edition - Malaysia : Pearson , 2020 - 888 pages ; 24 cm
Includes index.
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry
1292265639 9781292265636
Marketing research
HF5415.2 / .M35 2020