Entrepreneurship for the Creative and Cultural Industries /
Kolb , Bonita M.
Entrepreneurship for the Creative and Cultural Industries / Bonita M. Kolb - London : Routledge , 2020 - 248 pages ; 24 cm
Includes index.
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product
Artists
Entrepreneurship
Arts--Marketing
Arts--Economic aspects
Cultural industries--Management
NX163 / .K65 2020
Entrepreneurship for the Creative and Cultural Industries / Bonita M. Kolb - London : Routledge , 2020 - 248 pages ; 24 cm
Includes index.
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product
Artists
Entrepreneurship
Arts--Marketing
Arts--Economic aspects
Cultural industries--Management
NX163 / .K65 2020