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International Marketing /

Cateora , Philip R.

International Marketing / Philip R. Cateora , Mary C. Gilly , John L. Graham - Sixteen Edition - New York : McGraw-Hill Irwin , c2013 - xxxiii, 638 Pages : Colours Illustrations ; 29 cm

Includes indexes

ISBN: 9780073529974 (alk. paper) 0073529974 (alk. paper)

LCCN: 2012020780

Subjects--Topical Terms:
Export Marketing
International Business Enterprises

LC Class. No.: HF1416 / .C375 2013

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International Marketing /