International Marketing / (Record no. 4819)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02140nam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-NbEJU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241126232809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240712s2019 nyu gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260547870 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1260547876 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NbEJU |
| Language of cataloging | eng |
| Transcribing agency | EG-NbEJU |
| Modifying agency | EG-NbEJU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | C38 2019 |
| 245 00 - TITLE STATEMENT | |
| Title | International Marketing / |
| Statement of responsibility, etc. | Philip Cateora , R. Bruce Money , Mary C. Gilly , John L. Graham |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education , |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 682 Pages ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include:NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LCSH |
| Topical term or geographic name entry element | Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LCSH |
| Topical term or geographic name entry element | International business enterprises |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cateora , Philip |
| Relator term | Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly , Mary C. |
| Relator term | Co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham , John L. |
| Relator term | Co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Money, R. Bruce |
| Relator term | Co-author |
| 901 ## - Cataloger information | |
| Cataloger Name | نورهان |
| 902 ## - PDF File name | |
| PDF File name | ENG_03_ (2143) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | 07/12/2024 | HF1416 .C38 2019 | 10004294 | 07/12/2024 | C. 1 | 07/12/2024 | Books |