MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04515cam a2200397 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
EG-NbEJU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241031105312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240815s2011 enka grb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2024402132 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781906093440 |
| Qualifying information |
(Greenleaf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781605098661 |
| Qualifying information |
(Berrett-Koehler) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn696032691 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CHVBK |
| Language of cataloging |
eng |
| Transcribing agency |
EG-NbEJU |
| Modifying agency |
EG-NbEJU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5413 |
| Item number |
.O898 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ottman , Jacquelyn A. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The New Rules Of Green Marketing : |
| Remainder of title |
Strategies , Tools, And Inspiration For Sustainable Branding / |
| Statement of responsibility, etc. |
Jacquelyn A. Ottman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Sheffield [England] : |
| Name of publisher, distributor, etc. |
Greenleaf Publishing ; |
| Place of publication, distribution, etc. |
San Francisco , Calif. : |
| Name of publisher, distributor, etc. |
Berrett - Koehler , |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx , 252 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
BK Business Book |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 221-240) and index |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
The 20 new rules of green marketing -- |
| -- |
Green is now mainstream : |
| -- |
Everyone is worried ; |
| -- |
Every generation is green ; |
| -- |
Green behavior : |
| -- |
a daily phenomenon ; |
| -- |
Media turns green ; |
| -- |
Governments take action ; |
| -- |
Far-reaching business opportunities ; |
| -- |
The time for marketers to act is now ; |
| -- |
Personal rewards, too -- |
| -- |
We are all green consumers : |
| -- |
Five shades of green consumers ; |
| -- |
Segmenting by green interest ; |
| -- |
Green consumer motives and buying strategies -- |
| -- |
The new green marketing paradigm : |
| -- |
The seven strategies for green marketing success ; |
| -- |
Addressing the new rules : |
| -- |
method -- |
| -- |
Designing greener products : |
| -- |
a life-cycle approach : |
| -- |
Consider the entire life-cycle ; |
| -- |
Strategies for sustainable product design -- |
| -- |
Innovate for sustainability : |
| -- |
Beyond eco-design to eco-innovation ; |
| -- |
Five strategies for eco-innovation ; |
| -- |
Addressing the new rules : |
| -- |
Nissan -- |
| -- |
Communicating sustainability with impact : |
| -- |
Challenges of communicating sustainability Ottman's fundamentals of good green marketing ; |
| -- |
Six strategies of sustainable marketing communication ; |
| -- |
Addressing the new rules : |
| -- |
HSBC ; |
| -- |
Addressing the new rules : |
| -- |
Toyota ; |
| -- |
Addressing the new rules : |
| -- |
Tide Coldwater -- |
| -- |
Establishing credibility and avoiding greenwash : |
| -- |
Greenwash! ; |
| -- |
Five strategies for establishing credibility for sustainable branding and marketing -- |
| -- |
Partnering for success : |
| -- |
The general public ; |
| -- |
Children ; |
| -- |
Employees ; |
| -- |
Retailers ; |
| -- |
Addressing the new rules : |
| -- |
Energy Star ; |
| -- |
Suppliers ; |
| -- |
Government ; |
| -- |
Environmental groups -- |
| -- |
Two sustainability leaders that superbly address the new rules : |
| -- |
Timberland ; |
| -- |
Starbucks -- |
| -- |
Conclusion. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the new rules--is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers-including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart-Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing", teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Green marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Green marketing |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00947617 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
gtt |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship information |
has work: |
| Label |
The new rules of green marketing (Text) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCGtd4YGR73Mj3mQ6KhckQm |
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
BK business book |
| 901 ## - Cataloger information |
|---|
| Cataloger Name |
Kholoud |
| 902 ## - PDF File name |
|---|
| PDF File name |
CamScanner 08-13-2024 13.42(2) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
