Museum marketing and strategy: (Record no. 7712)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01793nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-NbEJU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260305114344.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260305s2008 |||al||f |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780787996918 |
| Qualifying information | Hardcover |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NbEJU |
| Language of cataloging | eng |
| Transcribing agency | EG-NbEJU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | AM5 |
| Item number | .K68 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Neil G. . |
| 245 ## - TITLE STATEMENT | |
| Title | Museum marketing and strategy: |
| Remainder of title | Designing missions, Building audiences, Generating Revenue and Resources / |
| Statement of responsibility, etc. | Neil G. Kotler, Philip Kotler, Wendy I. Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 511 Pages; |
| Other physical details | ll. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Museum strategy and marketing. c1998. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler examines how museums can apply marketing and strategic management principles to strengthen their role in society. The book explains how museums can develop clear missions, understand and expand their audiences, and create effective marketing strategies to increase public engagement. It also discusses methods for generating financial support, managing resources, and adapting to changes in the cultural and digital environment. Through practical examples and case studies, the authors show how museums can remain relevant, sustainable, and responsive to the needs of their communities. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Museums |
| General subdivision | Planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Museum finance. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Museums |
| General subdivision | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. , |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Wendy I. |
| Relator term | Author |
| 901 ## - Cataloger information | |
| Cataloger Name | Rowan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | 03/05/2026 | AM5 .K68 2008 | 10015596 | 03/05/2026 | C. 1 | 03/05/2026 |