Previous Edition : 2013

Includes bibliographical references (pages 331-344) and index.

Part 1. How the mind works. Deciding and taking action -- Creating action -- Stopping negative actions -- Ethics of behavioral science -- Part 2. A blueprint for behavior change. A summary of the process -- Defining the problem -- Exploring the context -- Understanding our efforts : a brief story about a fish -- Crafting the intervention : cue, reaction, evaluation -- Crafting the intervention: ability, timing, experience -- Crafting the intervention : advanced topics -- Implementing within the product -- Determining impact with A/B tests and experiments -- Determining impact when you can't run an A/B test -- Evaluating next steps -- Part 3. Build your team and make it successful. The state of the field -- What you'll need for your team -- Conclusion.

Designers and managers hope their products become essential for uerse-- integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iteractive learning, especially at major technology companies. This guide shows you how to apply behavioral science: the interdisciplinary research behind behavior-changing products and communications. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, designers, and data scientists will learn a simple and effective approach to helping your users overcome behavioral obstacles and take action in your product and their lives.