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Develop your marketing skills / Neil Richardson and Ruth Gosnay
Material type:
TextLanguage: English Series: Creating successPublication details: London ; Philadelphia , PA : Kogan Page , 2011Description: vi , 168 pages : illustrations ; 22 cmISBN: - 9780749462420
- 0749462426
- 9780749462246
- 0749462248
- 9780749462253
- 0749462256
- HF5415 .R5418 2011
Contents:
Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | HF5415 .R5418 2011 (Browse shelf(Opens below)) | C. 1 | Available | 10011587 |
Browsing Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي shelves Close shelf browser (Hides shelf browser)
| HF5415 .K68 2024 Principles of Marketing / | HF5415 .L48 2014 Marketing : Defined, Explained, Applied / | HF5415 .M5352 2015 Marketing Data Science : Modeling Techniques in Predictive Analytics with R and Python / | HF5415 .R5418 2011 Develop your marketing skills / | HF5415 .T87 2016 مختارات تسويقية : (حوار مع الفكر التسويقي) / | HF5415 .T87 2016 مختارات تسويقية : (حوار مع الفكر التسويقي) / | HF5415.12.J6 T36 2013 الثقافة التنظيمية و أثرها على التزام مديري التسويق بأخلاقيات المهنة : دراسة على الشركات الصناعية المساهمة العامة الأردنية / |
Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered
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