Design Thinking For Business Growth : How To Design And Scale Business Models And Business Ecosystems / Michael Lewrick.
Material type:
TextLanguage: English Publication details: Hoboken, New Jersey : Wiley, ©2022Description: 345 Pages ; cmContent type: - text
- unmediated
- volume
- 9781119815150
- HD30.28 .L4944 2022
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Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | HD30.28 .L4944 2022 (Browse shelf(Opens below)) | C. 1 | Available | 10005418 |
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| HD30.28 .K83 2010 مدخل لدراسة الاستراتيجيات / | HD30.28 .K83 2018 مدخل لدراسة الاستراتيجيات / | HD30.28 .K83 2018 مدخل لدراسة الاستراتيجيات / | HD30.28 .L4944 2022 Design Thinking For Business Growth : How To Design And Scale Business Models And Business Ecosystems / | HD30.28 .W44 2010 Strategic Management And Business Policy / | HD30.3 .M85 2006 استخدام تكنولوجيا المعلومات في المنظمات العربية / | HD30.3 .M85 2006 استخدام تكنولوجيا المعلومات في المنظمات العربية / |
Includes bibliographical references and index.
"Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."-- Provided by publisher.
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