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Service Management : Operations , Strategy , Information Technology / James Fitzsimmons, Mona Fitzsimmons

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill, 2011Edition: Seventh EditionDescription: 541 pages ; 24 cmISBN:
  • 9780071289276
Subject(s): LOC classification:
  • HD9980.5 .F58 2011
Summary: Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management
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Item type Current library Call number Copy number Status Barcode
Books Books Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي HD9980.5 .F58 2011 (Browse shelf(Opens below)) C. 1 Available 10011024

Includes index.

Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management

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