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Consumer Behavior : Buying, Having and Being / Michael R. Solomon

By: Material type: TextTextLanguage: English Publication details: Harlow : Pearson Education Limited , 2020Edition: Thirteenth editionDescription: 640pages : Illustrated ; 24 cmISBN:
  • 1292318104
  • 9781292318103
Subject(s): LOC classification:
  • HF5415.32 .S65 2020
Summary: Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي HF5415.32 .S65 2020 (Browse shelf(Opens below)) C. 3 Available 10001343
Books Books Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي HF5415.32 .S65 2020 (Browse shelf(Opens below)) C. 1 Available 10001377
Books Books Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي HF5415.32 .S65 2020 (Browse shelf(Opens below)) C. 2 Available 10001378

Includes index

Includes bibliographic references

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age

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