Welcome To E-JUST Library

Local cover image
Local cover image

Marketing Strategy & Competitive Positioning / Graham Hooley , Brigitte Nicoulaud , John M. Rudd , Nick Lee

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Harlow ; New York : Pearson , 2020Edition: Seventh EditionDescription: 594 Pages ; 30 cmContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292276571
  • 9781292276557
Other title:
  • Marketing strategy and competitive positioning
Subject(s): Additional physical formats: Print version:: Marketing strategy & competitive positioningLOC classification:
  • HF5415.13 .H668 2020
Summary: "Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint"-- Provided by publisher
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي HF5415.13 .H668 2020 (Browse shelf(Opens below)) C. 1 Available 10014425
Browsing Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي shelves Close shelf browser (Hides shelf browser)
HF5415.13 .C533 2019 Supply Chain Management : Strategy , Planning And Operation / HF5415.13 F83 2004 اتجاهات المستهلكين نحو دولة المنشأ و أثرها على تصميم المزيج التسويقي / HF5415.13 F83 2004 اتجاهات المستهلكين نحو دولة المنشأ و أثرها على تصميم المزيج التسويقي / HF5415.13 .H668 2020 Marketing Strategy & Competitive Positioning / HF5415.13 .K635 2023 Entrepreneurial Marketing : Beyond Professional Marketing / HF5415.13 .M85 2009 التسويق بين الأكاديميين والممارسين في الوطن العربي : بحوث وأوراق عمل الملتقى الرابع حول التسويق بين الأكاديميين والممارسين في الوطن العربي والمنعقد في الشارقة، الإمارات العربية المتحدة في نوفمبر 2005، الملتقى الخامس في التسويق الأخضر والمنعقد في بيروت، الجمهورية اللبنانية في يونيو 2006 HF5415.13 .M85 2009 التسويق بين الأكاديميين والممارسين في الوطن العربي : بحوث وأوراق عمل الملتقى الرابع حول التسويق بين الأكاديميين والممارسين في الوطن العربي والمنعقد في الشارقة، الإمارات العربية المتحدة في نوفمبر 2005، الملتقى الخامس في التسويق الأخضر والمنعقد في بيروت، الجمهورية اللبنانية في يونيو 2006

Includes bibliographical references and index

"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint"-- Provided by publisher

Description based on print version record and CIP data provided by publisher; resource not viewed

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image

All Rights Reserved
Egypt-Japan University of Science and Technology (E-JUST) © 2024