Principles of Marketing / Philip Kotler , Gary Armstrong , Sridhar Balasubramanian
Material type:
TextLanguage: English Publication details: Croydon : pearson , 2024Description: 736 pages ; 24 cmISBN: - 1292449365
- 9781292449364
- HF5415 .K68 2024
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | HF5415 .K68 2024 (Browse shelf(Opens below)) | C. 1 | Available | 10014389 |
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| HF5415 .I27 2018 التجارة الإلكترونية و ثقافة الاستهلاك / | HF5415 .K68 2017 Marketing 4.0 : Moving from Traditional to Digital / | HF5415 .K68 2021 Principles of Marketing / | HF5415 .K68 2024 Principles of Marketing / | HF5415 .L48 2014 Marketing : Defined, Explained, Applied / | HF5415 .M5352 2015 Marketing Data Science : Modeling Techniques in Predictive Analytics with R and Python / | HF5415 .R5418 2011 Develop your marketing skills / |
Includes index
These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today’s marketers have added a host of new-age tools for engaging consumers, building brands, and creating customer value and relationships. In these digital times, sweeping advances in “the Internet of Things”—from social and mobile media, connected digital devices, and the new consumer empowerment to “big data” and new marketing analytics—have profoundly affected both marketers and the consumers they serve.
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