Lawley , Brian , <br/><br/>
Product management /  
by Brian Lawley and Pamela Schure 
 - First edition 
 - Hoboken , NJ :   John Wiley and Sons ,   2017 
 - xiii , 366 pages :  illustrations ;   23 cm 
 - For dummies .
 - For dummies .
<br/><br/> Includes index 
<br/><br/>Getting started with product management -- Discovering, evaluating, and planning for great products and services -- Building and maximizing product success: from development to retirement -- Becoming a phenomenal product manager 
<br/><br/><label>ISBN: </label>9781119264026 1119264022 
<br/><br/><label>LCCN: </label>2016962002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing<br/>New products<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .L39 2017