Burns , Alvin C. ,

Marketing research / Alvin C. Burns , Louisiana State University , Ann Veeck , Western Michigan University - Ninth edition - New York : Pearson Education , 2020 - pages 528 ; 26 cm

9780134895123 (alk. paper) 0134895126

2018051602


Marketing research
Marketing research
Marketingforschung

HF5415.2 / .B779 2020