TY  - BOOK
AU  - Saunders ,M.N.K.
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 9781292016627
AV  - HD30.4 S28 2015
U1  - 650.072 23
PY  - 2015///
CY  - New York : 
PB  - Pearson Education
KW  - LCSH
KW  - Business
KW  - Research
KW  - Data processing
N1  - Revised edition of Research methods for business students, 2012; Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index
ER  -