Gildner, Gil

Becoming A Digital Marketer : Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career / Gil Gildner , Anya Gildner - Philadelphia : Baltika Press , 2019 - 205 pages ; 24 cm

Includes index.

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing

9781733794879


Internet marketing
Digital media

HF5415.1265 / .G55 2019