TY - BOOK AU - Gildner,Gil AU - Gildner ,Anya TI - Becoming A Digital Marketer : : Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career / SN - 9781733794879 AV - HF5415.1265 .G55 2019 PY - 2019/// CY - Philadelphia : PB - Baltika Press , KW - Internet marketing KW - Digital media N1 - Includes index N2 - In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing ER -