Dibb , Sally  <br/><br/>
Marketing Essentials /  
Sally Dibb and Lyndon Simkin 
 - London :   Cengage ,   2009 
 - 457 pages ;   24cm 
<br/><br/>Includes bibliographical references and index<br/> 
<br/><br/><label>ISBN: </label>9781408011508 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .D53 2009