TY  - BOOK
AU  - Dibb ,Sally
AU  - Simkin ,Lyndon
TI  - Marketing Essentials / 
SN  - 9781408011508
AV  - HF5415 .D53 2009
PY  - 2009///
CY  - London : 
PB  - Cengage , 
KW  - Marketing
N1  - Includes bibliographical references and index

ER  -