TY  - BOOK
AU  - Justice ,Lorraine
TI  - The Future Of Design : : Global Product Innovation In A Complex World 
SN  - 9781473684690 (ebook)
AV  - TS171 .J87 2019
PY  - 2019///
CY  - Boston , MA : 
PB  - Nicholas Brealey Publishing , an imprint of John Murray Press
KW  - Product design
KW  - New products
KW  - Management
KW  - Design and technology
KW  - Globalization
N1  - Includes bibliographic references and index; What will make a global product successful -- Impacts on a product success or failure -- The design process, design thinking, and innovation -- Attributes of great product design -- Spaces for innovation -- Supporting design teams -- How to evaluate product concepts -- Growing a global product -- Summaries and conclusions: reasoning with insights
N2  - "Author Lorraine Justice, an internationally-recognized product design expert and consultant to companies like Microsoft, Disney and Levis, shares the ten global factors that directly impact product design success or failure. When these factors are combined or lacking, they have a direct impact on a product's ability to delight consumers and catch on, or rankle them and fizzle out"--
ER  -