TY  - BOOK
AU  - Gantz ,Carroll
TI  - Founders of American Industrial Design / 
SN  - 9780786476862 (softcover : alk. paper)
AV  - TS139 .G36 2014
PY  - 2014///]
CY  - Jefferson , North Carolina : 
PB  - McFarland & Company, Inc. , Publishers
KW  - Industrial designers
KW  - United States
KW  - Biography
KW  - Industrial design
KW  - History
N1  - Includes bibliographical references and index; The artless and art industries -- The arrival of art deco -- Modern design meets the depression -- Streamlining and the Chicago Fair -- Industrial design unleashed -- Recovery, plastics, and education -- Labor design and design organization -- War drums and the New York Fair -- Organic design and World War II -- The club and postwar -- Celebrity and good design -- Competition and controversy -- Cold War, mergers, and computers -- Postmodern and passages
N2  - "As the 1929 Great Depression started, creative individuals from artistic fields responded to unprecedented demand style in the appearance and form of mechanical consumer products. The popular, modern designs by "Machine Designers" increased sales and profits dramatically. This book is about those few dozen industrial designers, and how they founded/developed today's profession of 50,000 practitioners"--
ER  -