01418nam a2200277 i 4500 EG-NbEJU 20241123011641.0 240816s2021 uk gr 000 0 eng d 1292341130 9781292341132 EG-NbEJU eng EG-NbEJU EG-NbEJU eng HF5415 .K68 2021 Kotler , Philip Principles of Marketing / Philip Kotler , Gary Armstrong , Marc Oliver Opresnik Croydon : pearson , 2021 736 pages ; 24 cm Includes index. These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today’s marketers have added a host of new-age tools for engaging consumers, building brands, and creating customer value and relationships. In these digital times, sweeping advances in “the Internet of Things”—from social and mobile media, connected digital devices, and the new consumer empowerment to “big data” and new marketing analytics—have profoundly affected both marketers and the consumers they serve. Marketing Armstrong , Gary Opresnik , Marc Oliver نورهان CamScanner 08-13-2024 13.14(2) lcc 0 BK 5589 5589 0 0 lcc 0 0 EJUST EJUST 2024-08-16 0 HF5415 .K68 2021 10014100 2024-08-16 15:05:00 C. 1 2024-08-16 NCBK