Kotler , Philip creator Armstrong , Gary Opresnik , Marc Oliver text uk Croydon pearson 2021 monographic eng 736 pages ; 24 cm These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today’s marketers have added a host of new-age tools for engaging consumers, building brands, and creating customer value and relationships. In these digital times, sweeping advances in “the Internet of Things”—from social and mobile media, connected digital devices, and the new consumer empowerment to “big data” and new marketing analytics—have profoundly affected both marketers and the consumers they serve. general Philip Kotler , Gary Armstrong , Marc Oliver Opresnik Includes index. Marketing HF5415 .K68 2021 1292341130 9781292341132 EG-NbEJU 240816 20241123011641.0 eng