TY  - BOOK
AU  - Kotler ,Philip
AU  - Armstrong ,Gary
AU  - Opresnik ,Marc Oliver
TI  - Principles of Marketing / 
SN  - 1292341130
AV  - HF5415 .K68 2021
PY  - 2021///
CY  - Croydon
PB  - pearson , 
KW  - Marketing
N1  - Includes index
N2  - These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today’s marketers have added a host of new-age tools for engaging consumers, building brands, and creating customer value and relationships. In these digital times, sweeping advances in “the Internet of Things”—from social and mobile media, connected digital devices, and the new consumer empowerment to “big data” and new marketing analytics—have profoundly affected both marketers and the consumers they serve
ER  -