TY  - BOOK
AU  - Kolb ,Bonita M.
TI  - Entrepreneurship for the Creative and Cultural Industries / 
AV  - NX163 .K65 2020
PY  - 2020///
CY  - London
PB  - Routledge , 
KW  - Artists
KW  - Entrepreneurship
KW  - Arts
KW  - Marketing
KW  - Economic aspects
KW  - Cultural industries
KW  - Management
N1  - Includes index
N2  - Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product
ER  -