Cateora , Philip R. <br/><br/>
International Marketing /  
Philip R. Cateora , Mary C. Gilly , John L. Graham 
 - Sixteen Edition 
 - New York :   McGraw-Hill Irwin ,  c2013 
 - xxxiii, 638 Pages :   Colours Illustrations ;   29 cm 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>9780073529974 (alk. paper) 0073529974 (alk. paper) 
<br/><br/><label>LCCN: </label>2012020780 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing<br/>International Business Enterprises
<br/><br/><label>LC Class. No.: </label>HF1416  / .C375 2013