@book{7712,
	author = {Kotler, Neil G. . and Kotler, Philip. ,},
	title = {Museum marketing and strategy:},
	publisher = {Jossey-Bass,},
	year = {2008.},
	address = {San Francisco :},
	edition = {Second Edition},
	note = {Rev. ed. of: Museum strategy and marketing. c1998.}
}