TY  - BOOK
AU  - Kotler, Neil G. .
AU  - Kotler, Philip. ,
AU  - Kotler, Wendy I.
TI  - Museum marketing and strategy: Designing missions, Building audiences, Generating Revenue and Resources 
SN  - 9780787996918
AV  - AM5 .K68 2008
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Museums
KW  - Planning
KW  -  Museum finance
KW  -  Museums
KW  - Marketing
N1  - Rev. ed. of: Museum strategy and marketing. c1998; Includes bibliographical references and index
N2  - Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler examines how museums can apply marketing and strategic management principles to strengthen their role in society. The book explains how museums can develop clear missions, understand and expand their audiences, and create effective marketing strategies to increase public engagement. It also discusses methods for generating financial support, managing resources, and adapting to changes in the cultural and digital environment. Through practical examples and case studies, the authors show how museums can remain relevant, sustainable, and responsive to the needs of their communities
ER  -