Brand identity essentials : 100 principles for designing logos and building brands / Kevin Budelmann , Yang Kim , Curt Wozniak
Material type:
TextLanguage: English Publication details: Beverly , Mass. : Rockport Publishers , 2019Description: 208 pages : illustrations (chiefly col.) ; 27 cmISBN: - 9781631597084
- 159253578X
- NC1002.L63 B83 2019
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | NC1002.L63 B83 2019 (Browse shelf(Opens below)) | C. 1 | Available | 10013761 |
Includes index
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved
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