Principles of Marketing / Philip Kotler , Gary Armstrong , Marc Oliver Opresnik

By:

Kotler , Philip

Contributor(s):

Material type:

TextLanguage: English Publication details: Croydon : pearson , 2021Description: 736 pages ; 24 cmISBN:

1292341130
9781292341132

Subject(s):

Marketing

LOC classification:

HF5415 .K68 2021

Summary: These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today’s marketers have added a host of new-age tools for engaging consumers, building brands, and creating customer value and relationships. In these digital times, sweeping advances in “the Internet of Things”—from social and mobile media, connected digital devices, and the new consumer empowerment to “big data” and new marketing analytics—have profoundly affected both marketers and the consumers they serve.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Non Circulated Books	Fayza Aboulnaga Central Library \| مكتبة فايزة أبو النجا المركزية بالحرم الجامعي				HF5415 .K68 2021 (Browse shelf(Opens below))				C. 1	Not for loan			10014100

Includes index.

These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today’s marketers have added a host of new-age tools for engaging consumers, building brands, and creating customer value and relationships. In these digital times, sweeping advances in “the Internet of Things”—from social and mobile media, connected digital devices, and the new consumer empowerment to “big data” and new marketing analytics—have profoundly affected both marketers and the consumers they serve.

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