000 02133cam a22003614a 4500
003 EG-NbEJU
005 20241127232559.0
008 240505s2011 nyu gr 000 0 eng d
010 _a2011012100
020 _a9780307887894 (hbk.)
020 _a0307887898 (hbk.)
020 _z9780307887917 (ebk.)
020 _z030788791X (ebk.)
020 _z9780670921607
040 _aEG-NbEJU
_beng
_cEG-NbEJU
_dEG-NbEJU
041 _aeng
042 _apcc
050 0 0 _aHD62.5
_bR545 2011
082 0 0 _a658.1/1
_222
100 1 _aRies , Eric
_d1978-
245 1 4 _aThe Lean Startup :
_bHow Today's Entrepreneurs use Continuous Innovation to Create Radically Successful Businesses /
_cEric Ries
250 _aFirst Edition
260 _aNew York :
_bCrown Business ,
_c2011
300 _a320 Pages ;
_c22 cm
504 _aIncludes Bibliographical References and Index
520 _a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
_cProvided by publisher
650 0 _aNew business enterprises.
_2LCSH
650 0 _aConsumers' preferences.
_2LCSH
650 0 _aOrganizational effectiveness.
_2LCSH
901 _aنورهان
902 _aENG_03_ (1757)
942 _2lcc
_cBK
999 _c3807
_d3807