000			02097cam a22003498i 4500
003			EG-NbEJU
005			20240528075742.0
008			240528t2022 nju b 001 0 eng d
010			_a 2021062101
020			_a9781119815150 _q(paperback)
020			_z9781119815181 _q(adobe pdf)
020			_z9781119815174 _q(epub)
040			_aEG-NbEJU _beng _cEG-NbEJU _dEG-NbEJU
041			_aeng
042			_apcc
050	0	0	_aHD30.28 _b.L4944 2022
100	1		_aLewrick, Michael, _eAuthor.
245	1	0	_aDesign Thinking For Business Growth : _bHow To Design And Scale Business Models And Business Ecosystems / _cMichael Lewrick.
260			_aHoboken, New Jersey : _bWiley, _c©2022
300			_a345 Pages ; _ccm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."-- _cProvided by publisher.
650		0	_aBusiness Planning.
650		0	_aCorporations _xGrowth.
776	0	8	_iOnline version: _aLewrick, Michael. _tDesign thinking for business growth _dHoboken, New Jersey : Wiley, [2022] _z9781119815181 _w(DLC) 2021062102
901			_aRana
902			_aENG_03_(2163)
942			_2lcc _cBK _n0
999			_c4230 _d4230