000			02064cam a22003738i 4500
003			EG-NbEJU
005			20240529074719.0
008			240529t2021 nju b 001 0 eng d
010			_a 2020041788
020			_a9781292251523 _q(hardback)
020			_z9781292251547 _q(pdf)
040			_aEG-NbEJU _beng _cEG-NbEJU _dEG-NbEJU
041			_aeng
042			_apcc
050	0	0	_aHD45 _b.T76 2021
100	1		_aTrott, Paul, _eAuthor.
245	1	0	_aInnovation Management And New Product Development / _cPaul Trott, Portsmouth Business School.
250			_aSeventh Edition.
260			_aHoboken : _bPearson, _c©2021
300			_a546 Pages ; _ccm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised Edition Of The Author's Innovation Management And New Product Development, 2017.
504			_aIncludes bibliographical references and index.
520			_a"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"-- _cProvided by publisher.
650		0	_aTechnological Innovations _xManagement.
650		0	_aIndustrial Management.
650		0	_aProduct management.
776	0	8	_iOnline version: _aTrott, Paul, _tInnovation management and new product development _b7. _dHoboken : Pearson, 2021. _z9781292251547 _w(DLC) 2020041789
901			_aRana
902			_aENG_03_(2174)
942			_2lcc _cBK _n0
999			_c4245 _d4245