000 01843cam a22003618i 4500
003 EG-NbEJU
005 20241111202751.0
008 240604s2015 nyu gr 000 0 eng d
010 _a2015019451
020 _a9781292016627
040 _aEG-NbEJU
_beng
_cEG-NbEJU
_dEG-NbEJU
041 _aeng
042 _apcc
050 0 0 _aHD30.4
_bS28 2015
082 0 0 _a650.072
_223
100 1 _aSaunders , M. N. K.
245 1 0 _aResearch methods for business students /
_cMark Saunders , Philip Lewis , Adrian Thornhill
250 _aSeventh edition
260 _aNew York :
_bPearson Education ,
_c2015
300 _a768 pages ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aRevised edition of Research methods for business students, 2012.
505 0 _aPreface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
650 0 _2LCSH
_aBusiness
_xResearch.
650 0 _2LCSH
_aBusiness
_xResearch
_xData processing.
700 1 _aLewis, Philip,
_d1945-
700 1 _aThornhill, Adrian.
901 _aنورهان
902 _aENG_03_ (188)
942 _2lcc
_n0
_cBK
999 _c4455
_d4455