000			02140nam a2200313 i 4500
003			EG-NbEJU
005			20241126232809.0
008			240712s2019 nyu gr 000 0 eng d
020			_a9781260547870
020			_a1260547876
040			_aEG-NbEJU _beng _cEG-NbEJU _dEG-NbEJU
041			_aeng
050	0	0	_aHF1416 _bC38 2019
245	0	0	_aInternational Marketing / _cPhilip Cateora , R. Bruce Money , Mary C. Gilly , John L. Graham
250			_aEighteenth Edition
260			_aNew York : _bMcGraw-Hill Education , _c2019
300			_a682 Pages ; _c24 cm
500			_aIncludes Index
520			_aPioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include:NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE
650		0	_2LCSH _aExport marketing
650		0	_2LCSH _aInternational business enterprises
700	1		_aCateora , Philip _eAuthor
700	1		_aGilly , Mary C. _eCo-author
700	1		_aGraham , John L. _eCo-author
700	1		_aMoney, R. Bruce _eCo-author
901			_aنورهان
902			_aENG_03_ (2143)
942			_2lcc _n0 _cBK
999			_c4819 _d4819