| 000 | 01413nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | EG-NbEJU | ||
| 005 | 20240809150701.0 | ||
| 008 | 240724s2018 uk a gr 001 0 eng d | ||
| 020 | _a1292089954 | ||
| 020 | _a9781292089959 | ||
| 040 |
_aEG-NbEJU _beng _cEG-NbEJU _dEG-NbEJU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHD9980.5 _bW57 2018 |
| 100 | 1 | _aWirtz , Jochen | |
| 245 | 1 | 0 |
_aEssentials of Services Marketing / _cJochen Wirtz , Christopher Lovelock |
| 250 | _aThird edition | ||
| 260 |
_aHarlow : _bPearson Education Limited , _c2018 |
||
| 300 |
_a670 pages : _bIllustrated ; _c24 cm |
||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographic references | ||
| 520 | _aEssentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management | ||
| 650 | 0 |
_aService industries _xMarketing |
|
| 700 | 1 |
_aLovelock , Christopher _eCo-author |
|
| 901 | _aنورهان | ||
| 902 | _aENG_03_ (196) | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c5109 _d5109 |
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