000			01418nam a2200277 i 4500
003			EG-NbEJU
005			20241123011641.0
008			240816s2021 uk gr 000 0 eng d
020			_a1292341130
020			_a9781292341132
040			_aEG-NbEJU _beng _cEG-NbEJU _dEG-NbEJU
041			_aeng
050	0	0	_aHF5415 _b.K68 2021
100	1		_aKotler , Philip
245	1	0	_aPrinciples of Marketing / _cPhilip Kotler , Gary Armstrong , Marc Oliver Opresnik
260			_aCroydon : _bpearson , _c2021
300			_a736 pages ; _c24 cm
500			_aIncludes index.
520			_aThese are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today’s marketers have added a host of new-age tools for engaging consumers, building brands, and creating customer value and relationships. In these digital times, sweeping advances in “the Internet of Things”—from social and mobile media, connected digital devices, and the new consumer empowerment to “big data” and new marketing analytics—have profoundly affected both marketers and the consumers they serve.
650		0	_aMarketing
700	1		_aArmstrong , Gary
700	1		_aOpresnik , Marc Oliver
901			_aنورهان
902			_aCamScanner 08-13-2024 13.14(2)
942			_2lcc _n0 _cBK
999			_c5589 _d5589