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008 170302t20182018paua b 001 0ceng d
010 _a 2017935729
020 _a0764354353
020 _a9780764354359
035 _a(OCoLC)ocn983341912
040 _aYDX
_beng
_cEG-NbEJU
_dEG-NbEJU
041 _aeng
042 _alccopycat
043 _an-us---
050 0 0 _aTA157.5
_bS65 2018
100 1 _aSmith , Constance A.
245 1 0 _aDamsels In Design :
_bwomen Pioneers In The Automotive Industry , 1939 - 1959 /
_cConstance A. Smith
246 3 0 _aWomen Pioneers in The Automotive Industry , 1939 - 1959
260 _aAtglen , PA :
_bSchiffer Publishing, Ltd. ,
_c[2018]
300 _a191 Pages :
_bIllustrations (some color) ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index
520 _a"In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows."--Publisher description.
650 0 _aAutomobiles
_xDesign and construction
_xHistory
650 0 _aWomen designers
_zUnited States
_vBiography
650 7 _aAutomobiles
_xDesign and construction
650 7 _aWomen designers
651 7 _aUnited States
655 7 _aBiography
655 7 _aHistory
901 _aKholoud
902 _aNew_02_ (26)
942 _2lcc
_n0
_cBK
999 _c6865
_d6865