000 02692cam a2200361 i 4500
003 EG-NbEJU
005 20241031101118.0
008 190731s2021 nyu grb 001 0 eng d
010 _a 2019030305
020 _a9781259911828
_q(hardcover ;
_qalk. paper)
020 _a9781260512021
_q(loose-leaf ;
_qalk. paper)
020 _z9781260512014
_q(pdf)
040 _aDLC
_beng
_cEG-NbEJU
_erda
_dEG-NbEJU
041 _aeng
042 _apcc
050 0 0 _aHF5415.153
_b.C72 2021
100 1 _aCrawford , C. Merle
_q(Charles Merle) ,
_d1924-2012 ,
245 1 0 _aNew Products Management /
_cMerle Crawford , University of Michigan , Emeritus , Anthony Di Benedetto , Temple University
250 _aTwelfth edition.
260 _aNew York :
_bMcGraw-Hill Education ,
_c[2021]
300 _axvii, 494 Pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management discipline had evolved. The Product Development & Management Association (PDMA) has flowered to close to 3,000 members in some 50 countries around the world, and there are over 20 local chapters in the United States alone, plus international affiliates in a dozen countries. Over 300 colleges have courses on the subject of new products, and the field's journal, the Journal of Product Innovation Management, has a track record of publication of over three decades.. The job title of new products manager or director is becoming much more common and is offering much earlier entry than 20 or 25 years ago; we also see the emergence of higher level positions for careers to build to. The PDMA now offers a practitioner certification (New Product Development Professional, or NPDP), recognizes the best product developing firms (with its Outstanding Corporate Innovator award), and has been able to do what those in many fields have not, that is, merge the thinking and activity of professors and practitioners. Information on the PDMA can be found at www.pdma.org"--
_cProvided by publisher.
650 0 _aNew products
_xManagement
700 1 _aDi Benedetto, C. Anthony,
_eAuthor
776 0 8 _iOnline version:
_aCrawford, C. Merle (Charles Merle), 1924-2012.
_tNew products management
_bTwelfth edition.
_dNew York, NY : McGraw-Hill Education, [2021]
_z9781260512014
_w(DLC) 2019030306
901 _aKholoud
902 _aNew_02_ (30)
942 _2lcc
_n0
_cBK
999 _c6867
_d6867