000 | 02822cam a2200397 i 4500 | ||
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003 | EG-NbEJU | ||
005 | 20250321143910.0 | ||
008 | 240805s2025 enk b 001 0 eng | ||
010 | _a 2024027183 | ||
020 |
_a9781032811765 _q(paperback) |
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020 |
_a9781032811789 _q(hardback) |
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020 |
_z9781003498483 _q(ebook) |
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040 |
_aDLC _beng _erda _cDLC _dDLC |
||
041 | _aeng | ||
042 | _apcc | ||
050 | 0 | 0 |
_aNX634 _b.K65 2025 |
100 | 1 | _aKolb , Bonita M. | |
240 | 1 | 0 | _aMarketing strategy for the creative and cultural industries |
245 | 1 | 0 |
_aEntrepreneurship in The Arts / _cBonita M. Kolb |
250 | _aThird Edition | ||
260 |
_aLondon ; _aNew York : _bRoutledge , _c2025 |
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300 |
_axi , 304 Pages ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aDiscovering the Creative Industries | ||
504 | _aIncludes bibliographical references and index. | ||
520 |
_a"The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for-profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research. Weaving practical advice from successful creatives with pedagogical features such as 'Questions to Consider', 'Tasks to Complete', and 'Visualization Exercises', this textbook continues to be essential reading for creative students"-- _cProvided by publisher. |
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650 | 0 |
_aArts _xMarketing |
|
650 | 0 |
_aPerforming arts _xMarketing |
|
650 | 0 |
_aCultural industries _xManagement |
|
776 | 0 | 8 |
_iOnline version: _aKolb, Bonita M. _sMarketing strategy for the creative and cultural industries _tEntrepreneurship in the arts. _b3rd edition _dAbingdon, Oxon ; New York, NY : Routledge, 2025 _z9781003498483 _w(DLC) 2024027184 |
901 | _aKholoud | ||
902 | _aEJUST_1803_ (7) | ||
942 |
_2lcc _n0 _cBK |
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999 |
_c7209 _d7209 |