000 02822cam a2200397 i 4500
003 EG-NbEJU
005 20250321143910.0
008 240805s2025 enk b 001 0 eng
010 _a 2024027183
020 _a9781032811765
_q(paperback)
020 _a9781032811789
_q(hardback)
020 _z9781003498483
_q(ebook)
040 _aDLC
_beng
_erda
_cDLC
_dDLC
041 _aeng
042 _apcc
050 0 0 _aNX634
_b.K65 2025
100 1 _aKolb , Bonita M.
240 1 0 _aMarketing strategy for the creative and cultural industries
245 1 0 _aEntrepreneurship in The Arts /
_cBonita M. Kolb
250 _aThird Edition
260 _aLondon ;
_aNew York :
_bRoutledge ,
_c2025
300 _axi , 304 Pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aDiscovering the Creative Industries
504 _aIncludes bibliographical references and index.
520 _a"The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for-profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research. Weaving practical advice from successful creatives with pedagogical features such as 'Questions to Consider', 'Tasks to Complete', and 'Visualization Exercises', this textbook continues to be essential reading for creative students"--
_cProvided by publisher.
650 0 _aArts
_xMarketing
650 0 _aPerforming arts
_xMarketing
650 0 _aCultural industries
_xManagement
776 0 8 _iOnline version:
_aKolb, Bonita M.
_sMarketing strategy for the creative and cultural industries
_tEntrepreneurship in the arts.
_b3rd edition
_dAbingdon, Oxon ; New York, NY : Routledge, 2025
_z9781003498483
_w(DLC) 2024027184
901 _aKholoud
902 _aEJUST_1803_ (7)
942 _2lcc
_n0
_cBK
999 _c7209
_d7209