000			01793nam a22003137a 4500
003			EG-NbEJU
005			20260305114344.0
008			260305s2008 |||al||f |||| 00| 0 eng d
020			_a9780787996918 _qHardcover
040			_aEG-NbEJU _beng _cEG-NbEJU
041			_aeng
050			_aAM5 _b.K68 2008
100			_aKotler, Neil G. .
245			_aMuseum marketing and strategy: _bDesigning missions, Building audiences, Generating Revenue and Resources / _cNeil G. Kotler, Philip Kotler, Wendy I. Kotler.
250			_aSecond Edition
260			_aSan Francisco : _bJossey-Bass, _c2008.
300			_a xxx, 511 Pages; _bll. ; _c25 cm.
500			_aRev. ed. of: Museum strategy and marketing. c1998.
504			_aIncludes bibliographical references and index.
520			_aMuseum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler examines how museums can apply marketing and strategic management principles to strengthen their role in society. The book explains how museums can develop clear missions, understand and expand their audiences, and create effective marketing strategies to increase public engagement. It also discusses methods for generating financial support, managing resources, and adapting to changes in the cultural and digital environment. Through practical examples and case studies, the authors show how museums can remain relevant, sustainable, and responsive to the needs of their communities.
650			_aMuseums _xPlanning.
650			_a Museum finance.
650			_a Museums _xMarketing.
700			_aKotler, Philip. , _eAuthor
700			_aKotler, Wendy I. _eAuthor
901			_aRowan
942			_2lcc _cBK _n0
999			_c7712 _d7712