Essentials of Services Marketing / (Record no. 5109)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01413nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-NbEJU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240809150701.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2018 uk a gr 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292089954 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292089959 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NbEJU |
| Language of cataloging | eng |
| Transcribing agency | EG-NbEJU |
| Modifying agency | EG-NbEJU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | W57 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz , Jochen |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of Services Marketing / |
| Statement of responsibility, etc. | Jochen Wirtz , Christopher Lovelock |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson Education Limited , |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 670 pages : |
| Other physical details | Illustrated ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographic references |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lovelock , Christopher |
| Relator term | Co-author |
| 901 ## - Cataloger information | |
| Cataloger Name | نورهان |
| 902 ## - PDF File name | |
| PDF File name | ENG_03_ (196) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | 07/24/2024 | HD9980.5 W57 2018 | 10002941 | 07/24/2024 | C. 1 | 07/24/2024 | Books | |||||
| Library of Congress Classification | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | 07/24/2024 | HD9980.5 W57 2018 | 10002936 | 07/24/2024 | C. 2 | 07/24/2024 | Books | |||||
| Library of Congress Classification | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | 07/24/2024 | HD9980.5 W57 2018 | 10002768 | 07/24/2024 | C. 3 | 07/24/2024 | Books |