Essentials of Services Marketing / Jochen Wirtz , Christopher Lovelock
Material type:
TextLanguage: English Publication details: Harlow : Pearson Education Limited , 2018Edition: Third editionDescription: 670 pages : Illustrated ; 24 cmISBN: - 1292089954
- 9781292089959
- HD9980.5 W57 2018
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | HD9980.5 W57 2018 (Browse shelf(Opens below)) | C. 1 | Available | 10002941 | |
|
Books
|
Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | HD9980.5 W57 2018 (Browse shelf(Opens below)) | C. 2 | Available | 10002936 | |
|
Books
|
Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | HD9980.5 W57 2018 (Browse shelf(Opens below)) | C. 3 | Available | 10002768 |
Includes index
Includes bibliographic references
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management
There are no comments on this title.
Click on an image to view it in the image viewer