Entrepreneurship in The Arts / (Record no. 7209)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02822cam a2200397 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-NbEJU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250321143910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240805s2025 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2024027183 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032811765 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032811789 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781003498483 |
| Qualifying information | (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NX634 |
| Item number | .K65 2025 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kolb , Bonita M. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing strategy for the creative and cultural industries |
| 245 10 - TITLE STATEMENT | |
| Title | Entrepreneurship in The Arts / |
| Statement of responsibility, etc. | Bonita M. Kolb |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge , |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi , 304 Pages ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Discovering the Creative Industries |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for-profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research. Weaving practical advice from successful creatives with pedagogical features such as 'Questions to Consider', 'Tasks to Complete', and 'Visualization Exercises', this textbook continues to be essential reading for creative students"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Arts |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Performing arts |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cultural industries |
| General subdivision | Management |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Kolb, Bonita M. |
| Uniform title | Marketing strategy for the creative and cultural industries |
| Title | Entrepreneurship in the arts. |
| Edition | 3rd edition |
| Place, publisher, and date of publication | Abingdon, Oxon ; New York, NY : Routledge, 2025 |
| International Standard Book Number | 9781003498483 |
| Record control number | (DLC) 2024027184 |
| 901 ## - Cataloger information | |
| Cataloger Name | Kholoud |
| 902 ## - PDF File name | |
| PDF File name | EJUST_1803_ (7) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | 03/21/2025 | NX634 .K65 2025 | 10015345 | 03/21/2025 | C. 1 | 03/21/2025 | Books |