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Entrepreneurship in The Arts / Bonita M. Kolb

By: Material type: TextTextLanguage: English Publication details: London ; New York : Routledge , 2025Edition: Third EditionDescription: xi , 304 Pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032811765
  • 9781032811789
Uniform titles:
  • Marketing strategy for the creative and cultural industries
Subject(s): Additional physical formats: Online version:: Entrepreneurship in the arts.LOC classification:
  • NX634 .K65 2025
Summary: "The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for-profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research. Weaving practical advice from successful creatives with pedagogical features such as 'Questions to Consider', 'Tasks to Complete', and 'Visualization Exercises', this textbook continues to be essential reading for creative students"-- Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي NX634 .K65 2025 (Browse shelf(Opens below)) C. 1 Available 10015345

Discovering the Creative Industries

Includes bibliographical references and index.

"The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for-profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research. Weaving practical advice from successful creatives with pedagogical features such as 'Questions to Consider', 'Tasks to Complete', and 'Visualization Exercises', this textbook continues to be essential reading for creative students"-- Provided by publisher.

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